1С:Управление торговлей · CRM и маркетинг
Segmentation of Products and Customers
Updated 9/7/2026
— Create segments of customers and products through the corresponding sections in the system. — Define criteria and set rules for segment formation. — Review segmentation results to assess the correctness of the settings.
User guide
Создание сегментов клиентов
- 1
Open the 'Customer Segments' Section
Navigate to: NCI and Administration – NCI and Section Settings – CRM and Marketing – Marketing – Customer Segments. Here you can manage customer segments.
- 2
Define the Method for Segment Formation
Select the criteria by which the segment will be formed. This will allow you to set rules for grouping customers.
- 3
Set Up Segmentation Rules
Specify the conditions that customers must meet to be included in the segment. After setting the rules, the segment will be ready for use.